System Overview
The complete operating model for Platonica — how everything connects, who does what, and where every file lives.
The Operating Principle
One person. One tool per job. No duplication. Clients never see the back-end — they interact only through Google Workspace. Everything runs online, on Central/Mountain time, from Mazatlán. Structure replaces overhead.
The Three Layers of the System
Alethia's world, organized
Layer 1 — Strategy & Ops
Internal. Alethia only. Where thinking, planning, and project management happens.
Notion · Google Sheets · Claude
Layer 2 — Client Interface
Client-facing. Shared with clients. Clean, professional, no learning curve required.
Google Workspace · Stripe · Google Calendar
Layer 3 — Delivery
Where the product is built and published. The technical layer clients see the output of.
WordPress · Elementor Pro · Adobe Suite · Canva · Envato
Why Google Workspace for Client Communication
The tool your clients already use
Manufacturing SMBs (20–150 employees) run on Microsoft 365 or Google Workspace. They are not on Notion. They receive PDF proposals via email, review Google Docs, sign via shared links. Google Workspace meets them where they are — zero friction, zero onboarding required. Notion stays internal. Clients never touch it.
File Architecture — Where Everything Lives
One place for every type of file
| File Type | Where It Lives | Access |
|---|---|---|
| Prospect tracking sheet | Google Sheets — "Platonica Outbound Tracker" | Internal only |
| Project management notes | Notion — project page per client | Internal only |
| Client proposals & SOWs | Google Docs — shared with client via link | Client + Alethia |
| Client deliverables (copy, briefs, reports) | Google Drive — shared folder per client | Client + Alethia |
| Invoices & payment receipts | Stripe + Google Drive | Client + Alethia |
| Brand assets (logos, guidelines, Canva files) | Google Drive + Canva | Client + Alethia |
| Website files & backups | Hosting server + local backup | Internal |
| Onboarding questionnaire responses | Google Forms → Google Sheets | Internal |
| Discovery call bookings | Google Calendar (appointment scheduler) | Public booking link |
| Financial tracking | Google Sheets — "Platonica Finance 2026" | Internal only |
Tools Stack
Every tool has one job. No overlap. No tool added without replacing or eliminating something.
Strategy & Intelligence
Thinking and planning tools
Claude ♥
Research · Writing · Strategy · Document creation · Workflow design. Primary thinking partner.
Notion
Internal ops hub. Project management. Client notes. SOPs. Knowledge base.
Google Sheets
Prospect tracker. Financial projections. KPI dashboard. Sprint tracking.
Client Communication & Sales
Everything the client touches
Gmail
Primary client email. Cold outreach. Follow-ups. Project communication.
Google Calendar
Booking link for discovery calls. Project milestones. Meeting scheduler (Google Calendar — no Calendly).
Google Meet
Discovery calls. Client check-ins. Weekly project syncs. Free, native to Workspace.
Google Docs
Proposals. SOWs. Briefs. Reports. Shared with client via link — no login required.
Google Drive
Shared client folder. Deliverables. Brand assets. Final files. Organized per client.
Google Forms
Onboarding questionnaire (post-contract). Pre-call intake form (3–4 questions).
WhatsApp
Warm outreach. Quick client questions. Voice notes for Spanish-first prospects.
LinkedIn
Cold outreach (DMs). Content publishing 3x/week. Profile as inbound asset.
Payments & Legal
Money in, contracts signed
Stripe
Deposit collection (50% upfront). Final payment link. Invoice generation. USD transactions.
Wise
USD → MXN conversion. International transfers. Lower fees than bank wire.
PayPal
Backup payment method. Some clients prefer it. Always offer both options.
Design & Delivery
Where the product gets built
WordPress
Primary website platform for all client builds. Client owns it. No platform lock-in.
Elementor Pro
Page builder. Pre-design structure and templates for fast replicable builds.
Envato
Premium templates and assets. Accelerates web builds without reinventing from scratch.
Adobe Suite
Advanced design work. Graphics. Image editing. Print assets. Brandbook creation.
Canva
Social media graphics. Presentations. Quick client-facing design. Brand templates.
Grammarly
English copy QA. Every client-facing document runs through Grammarly before sending.
Hosting Server
All client websites hosted here. Unlimited capacity. Fast. Owned, not rented.
Tool Decision: Dreamweaver vs Elementor Pro
Recommendation: Stay with Elementor Pro
Dreamweaver adds code complexity without adding speed for the client type Platonica serves. Elementor Pro with a pre-design structure and Envato templates is the fastest replicable system for $7,500–$15,000 projects delivered in 3–5 weeks. The advantage of custom code does not outweigh the time cost at this project price and volume. Revisit if a client specifically requires custom functionality that Elementor cannot handle.
Client Journey
Every client moves through the same path. Every touchpoint is designed. Nothing is improvised.
Stage 1 — Awareness
They find Platonica (or Platonica finds them)
1
Cold outreach sent (LinkedIn DM, Email, or WhatsApp)
Message leads with a case study metric and ends with the offer: "Free 4-page website brief." Templates exist for EN and ES. Never send generic messages — light personalization per prospect (industry, city, one specific observation).
Tools: LinkedIn · Gmail · WhatsApp · Prospect tracker in Google Sheets
2
Inbound lead arrives via website or LinkedIn
platonica.digital contact form → Google Sheets. LinkedIn DM or comment. Reply within 30 minutes during business hours. Always respond in the same language they used.
Tools: platonica.digital · Google Forms → Sheets · LinkedIn
Stage 2 — Discovery
One call. No pitch. Real listening.
3
Discovery call booked via Google Calendar link
45-minute link for general / brand strategy. 30-minute link for specific service queries. Pre-call intake form (3–4 questions) sent automatically. Call confirmation goes to their email.
Tools: Google Calendar appointment scheduler · Google Forms · Gmail (automated confirmation)
4
20–30 min discovery call held via Google Meet
Structure: (1) Greet + set agenda (1 min) → (2) "Tell me about your business and the last time someone said something about your website" — listen, do not pitch (8 min) → (3) "Here's what I usually see, here's what I'd do for you specifically" (5 min) → (4) Case study (3 min) → (5) The offer: "I'll send you a 4-page brief in 24 hours. If you like it, we kick off Monday. If not, you keep it." (3 min).
Take notes in Notion. Note their exact words — use these in the proposal.
Take notes in Notion. Note their exact words — use these in the proposal.
Tools: Google Meet · Notion (notes) · Discovery call script
Stage 3 — Proposal
Clear scope. Clear price. Clear next step. Sent within 24 hours.
5
4-page Website Brief sent within 24 hours of discovery call
The brief is pre-built. Fill in 6 fields: client name/business, their 3 stated goals (in their words), Platonica's 3 phases mapped to those goals, investment ($7,500 or $10,000 or $15,000 — one number, justified), timeline, accept block with Stripe link.
Tools: Google Docs (brief template) · Grammarly · Gmail to send
6
Follow-up if no response in 48 hours
One follow-up only. "Just checking in — any questions on the brief?" If no response after second follow-up, move them to "Follow up next month" status in the tracker. Never chase more than twice.
Tools: Gmail · Google Sheets (status update)
7
Proposal accepted — Stripe deposit collected
50% deposit before any work begins. Stripe link in the proposal. When deposit clears, send welcome email within 1 hour. Update prospect tracker. Create client folder in Google Drive. Create client page in Notion.
Tools: Stripe · Gmail (welcome email) · Google Drive · Notion
Stage 4 — Onboarding
The first 48 hours sets the tone for the entire project.
8
Welcome email sent within 1 hour of deposit
Email includes: (1) Confirmation and excitement — warm, not corporate. (2) Link to Google Drive shared folder (they can see their deliverables as they're built). (3) Link to full onboarding questionnaire (Google Form). (4) Next 3 steps clearly numbered. (5) Kickoff call booked for Day 1–3.
Tools: Gmail · Google Drive · Google Forms
9
Onboarding questionnaire completed by client
Full questionnaire only sent after contract is signed. Covers: brand assets, existing logins, competitor URLs, target buyers, service details, photography, any existing content. Give them 3 business days to return it.
Tools: Google Forms → responses in Google Sheets
10
Kickoff call — align on scope, timeline, communication norms
60 minutes. Review onboarding questionnaire answers. Confirm deliverables. Set milestone dates. Agree on how often you'll communicate and through which channel (email vs. WhatsApp vs. Google Meet). Introduce the shared Google Drive folder.
Tools: Google Meet · Notion (project notes) · Google Calendar (milestone dates)
Stage 5 — Delivery & Close
The 4-step process. Documented below in detail.
Discover · Define · Build · Grow
See the "Project Process" tab for the full phase-by-phase breakdown with tools, deliverables, and client responsibilities.
See the "Project Process" tab for the full phase-by-phase breakdown with tools, deliverables, and client responsibilities.
Stage 6 — Retention & Referral
Day 30 is the upsell moment. Every satisfied client is a referral machine.
11
Day 30 analytics review — the natural upsell
Schedule this at launch. Review Google Analytics 4 together on Google Meet. Show what's working. Frame what comes next: "Your site is live and performing. Here's what consistent social media would add to this." This is where Social Media retainer conversations start — never earlier.
Tools: Google Analytics 4 · Google Meet · Google Slides (simple 1-page report)
12
Referral ask at Week 3 (before project ends)
"Is there anyone in your chamber or supplier network who has been complaining about their website?" Do this in conversation, not via a formal referral program. The bilingual industrial SMB community is tight — one good referral at a luncheon is worth 50 cold messages.
Tools: WhatsApp or phone call — not email for this one
The 5-Phase Project Process
Every website project. Every client. Same structure — different content. The checklist prevents rework.
The Replication Promise
The pre-design structure and Elementor Pro templates mean each project starts 60% built. The Discover · Define · Build · Grow process is the checklist that catches everything before it becomes a client conversation. Ship fast. Ship right the first time.
01
Discover — Strategy Alignment
Days 1–5 · Deliverable: Discovery Brief PDF
Alethia does
- Kickoff call (60 min, recorded)
- Business goals and audience deep-dive from onboarding questionnaire
- Competitor website audit (3 competitors)
- Current digital presence review
- Site architecture proposal (sitemap in Google Slides)
- Keyword research (10–15 industrial terms)
- Write Discovery Brief PDF (goals, audience, site structure, keywords)
Client provides
- Company overview and services list
- Target buyer profile (who actually buys from them)
- Existing brand assets (logo, colors, fonts)
- Photos or confirmation they'll source them
- 3–5 competitor URLs
- Login to current website (if applicable)
Deliverable: Discovery Brief PDF — approved in writing by client before any design begins. No approvals = no phase 2.
02
Define — Copy, Structure & Visual Direction
Days 6–17 · Deliverables: Approved copy (Google Doc) + Visual mockups (PDF)
Alethia does — Copy
- Write all page copy in English (SEO-optimized, B2B industrial tone)
- Bilingual-ready structure (Spanish placeholders where relevant)
- MBE/supplier-diversity statement block if applicable
- Careers page copy if requested
- Meta descriptions for all pages
- Run through Grammarly before sharing
Alethia does — Design
- Select Elementor Pro template + Envato assets matching brand
- Build desktop mockup for home + 1 inner page
- Apply brand colors, typography, logo
- Export mockup as PDF · Present via Google Meet (15–20 min)
Client reviews — Copy
- Review copy in Google Doc (comments turned on)
- One round of revisions maximum
- Written approval before design begins
- Provide product specs or technical language needed
Client reviews — Design
- Review mockup PDF — comments via email or Google Doc
- One round of revisions maximum
- Written approval before build begins
Two approvals in this phase: copy first, then design. Neither moves forward without written client sign-off. This is what prevents rework in Build. Design changes after approval = scope change conversation with a new invoice.
03
Build — Full Website Build
Days 18–28 · Deliverable: Live website on staging URL
Alethia builds
- Full WordPress build using Elementor Pro + pre-design structure
- Mobile-responsive all pages (test on 3 screen sizes minimum)
- SEO setup: meta tags, schema markup, XML sitemap
- Google Analytics 4 connected and verified
- Google Search Console setup and verified
- Contact/quote form with email routing to client
- Target 85+ Google PageSpeed score
- Image compression and optimization
- Bilingual structure ready (EN live, ES placeholders)
Client provides / reviews
- Final photos (high-res, within 5 business days of request)
- Final logo files (SVG or PNG transparent)
- Domain access for DNS setup
- Review staging site — 48 hours to provide consolidated feedback
- One point of contact for all feedback — no multiple voices
Client feedback window: 48 hours. Consolidated, not sequential. Scope: 2 revision rounds included. Additional rounds = change order conversation with Stripe invoice.
04
Grow — Launch, Optimize & Support
Days 29–35 + 30-day support window · Deliverable: Live site + CMS training
Launch day
- DNS pointed, SSL verified, site live on client domain
- Final balance collected via Stripe before go-live
- CMS training video recorded (screen-recorded walkthrough)
- Login credentials document delivered (encrypted)
- Maintenance guide PDF delivered
- Google Analytics 4 confirmed receiving data
- LinkedIn post announcing the launch (client's, with their permission)
30-day support window
- Bug fixes at no additional cost
- Minor copy edits (up to 3 requests)
- Day 30 Google Analytics review call (30 min via Google Meet)
- Recommendations for next steps (natural retainer conversation)
Day 30 analytics review = the retainer upsell moment. "Your site is live and performing. Here's what consistent social media would add to this." Frame it as the natural next step, not an additional sale.
Scope Rules — What's In, What's Out
These protect your time and your margin
Always included
- Discovery brief + strategy alignment
- Full copy in English
- Up to 6 pages (Basic) or 10 pages (Advanced)
- UX structure and visual design
- SEO technical setup
- Google Analytics 4
- Contact/quote form
- 30-day post-launch support
- CMS training video
Never included (without scope change)
- E-commerce / online store
- Custom web application or database
- Photography or video production
- Ongoing SEO content (retainer add-on)
- Paid ad management
- More than 2 revision rounds
- Spanish translation (available +$800 for Advanced tier)
Outbound Engine
The system for finding prospects, starting conversations, and booking discovery calls.
The Prospect Tracker — Google Sheets Structure
One sheet. Every prospect. All context in one row.
| Column | What Goes Here |
|---|---|
| Company | Full company name |
| Owner Name | First name only for outreach personalization |
| Title | Owner / President / GM / Marketing Manager |
| LinkedIn URL | Direct profile link |
| Direct email if found | |
| Phone / WhatsApp | If available and culturally appropriate to use |
| Industry | Lighting / Packaging / Machinery / Recycling / Other |
| City / State | Location for context in messages |
| Hispanic-led? | Yes / Likely / Unknown |
| Source | AZ Chamber / NMSDC / LinkedIn / Google Maps / Referral |
| Tier | A (warm signal) · B (qualified, cold) · C (backup) |
| Best Channel | LinkedIn · Email · WhatsApp |
| Status | Not contacted / Sent / Replied / Call booked / Proposal sent / Signed / Not interested / Follow up later |
| Date Sent | Date of first outreach |
| Notes | Anything said in conversation — use their words later in the proposal |
The Message System — 5 Templates
One offer. Five formats. All built around the 4-page brief.
LinkedIn DM — English
"[First name] — saw you're running [company] in [city]. Quick question: does your website show buyers what your operation actually looks like?
I built a 4-page website brief specifically for [industry] manufacturers in the Sun Belt — bilingual, MBE-procurement-ready, $3.5–$4.5K, 4 weeks fixed. No retainer.
Want me to send it? Free, yours to keep either way."
I built a 4-page website brief specifically for [industry] manufacturers in the Sun Belt — bilingual, MBE-procurement-ready, $3.5–$4.5K, 4 weeks fixed. No retainer.
Want me to send it? Free, yours to keep either way."
LinkedIn DM — Spanish
"[Nombre] — vi que maneja [empresa] en [ciudad]. Le hago una pregunta rápida: ¿su sitio web muestra a sus compradores lo que realmente hace su operación?
Construí un brief de 4 páginas específicamente para fabricantes latinos en el Sun Belt — bilingüe, listo para procurement, entrega en 4 semanas. Sin mensualidades, sin sorpresas.
¿Se lo mando? Es gratis, suyo lo tenga o no."
Construí un brief de 4 páginas específicamente para fabricantes latinos en el Sun Belt — bilingüe, listo para procurement, entrega en 4 semanas. Sin mensualidades, sin sorpresas.
¿Se lo mando? Es gratis, suyo lo tenga o no."
Email — English (Subject: Your site vs. your operation)
"Hi [First name],
A specialty lighting manufacturer in Phoenix came to me with a site that didn't match their operation at all. Four weeks later, they had 20K+ daily impressions and a site procurement teams actually respond to.
I work exclusively with industrial and manufacturing SMBs in the Sun Belt. Bilingual. Fixed price, fixed timeline. No retainers.
I built a 4-page website brief that explains the process. Want me to send it?
— Alethia Briones, Platonica (platonica.digital)"
A specialty lighting manufacturer in Phoenix came to me with a site that didn't match their operation at all. Four weeks later, they had 20K+ daily impressions and a site procurement teams actually respond to.
I work exclusively with industrial and manufacturing SMBs in the Sun Belt. Bilingual. Fixed price, fixed timeline. No retainers.
I built a 4-page website brief that explains the process. Want me to send it?
— Alethia Briones, Platonica (platonica.digital)"
WhatsApp — Spanish (Warmest version)
"Hola [Nombre], le escribe Alethia de Platonica. Me especializo en sitios web para fabricantes latinos en el Sun Belt — bilingüe, precio fijo, 4 semanas.
Tengo un brief de 4 páginas que le puede ser útil. ¿Le mando?"
Tengo un brief de 4 páginas que le puede ser útil. ¿Le mando?"
Voice Note Script — Spanish (60 seconds)
"Hola [Nombre], le habla Alethia Briones de Platonica. Le mando este audio porque creo que lo que hacemos puede serle útil directamente.
Me especializo en sitios web para empresas fabricantes como la suya — bilingüe en inglés y español, con experiencia de más de 15 años en marketing industrial. Precio fijo, entrega en 4 semanas. Sin mensualidades.
Tengo un documento de 4 páginas que explica exactamente el proceso — se lo puedo mandar gratis, sin compromiso. ¿Le parece bien?"
Me especializo en sitios web para empresas fabricantes como la suya — bilingüe en inglés y español, con experiencia de más de 15 años en marketing industrial. Precio fijo, entrega en 4 semanas. Sin mensualidades.
Tengo un documento de 4 páginas que explica exactamente el proceso — se lo puedo mandar gratis, sin compromiso. ¿Le parece bien?"
Reply Rules
How to handle every type of response
✓
"Yes, send the brief" or "Tell me more"
Send the 4-page brief immediately. Follow up in 48 hours with: "Did you get a chance to look it over? Happy to jump on a 20-minute call — English or Spanish, your choice."
?
"How much does it cost?" or "What exactly do you do?"
Don't answer via message. "Great question — it depends a bit on your situation. Can we do 20 minutes? I'll answer everything." Book the call.
✕
"Not interested" or no response to follow-up
Mark as "Not interested" or "Follow up in 3 months." Never push. One follow-up maximum. Move on — the prospect list has 30 names for a reason.
Weekly Operating Rhythm
Structure replaces willpower. Every week runs the same cadence — outbound, delivery, content, review.
Daily Schedule — During Active Outbound (First 2 Weeks)
Monday–Friday rhythm
| Day | Primary Focus | Key Actions |
|---|---|---|
| Monday | Outbound + Follow-up | Send 10 new cold messages. Reply to all weekend inbound within 30 min. Run any discovery calls booked. |
| Tuesday | LinkedIn + Follow-up | Follow up with Monday outbound. Publish 1 LinkedIn post. Run discovery calls. |
| Wednesday | Outbound + Proposals | Send 10 new prospects. Send proposals from this week's calls (within 24h of call). 1 LinkedIn post. |
| Thursday | Delivery + Calls | Project work block (if active clients). Discovery calls. Follow up on sent proposals. |
| Friday | Review + Plan | Update prospect tracker. Count the week's numbers. 1 LinkedIn post. Plan next week's outbound. |
Daily Schedule — During Active Project Delivery
When managing 1–2 client projects simultaneously
| Time Block | Activity | Notes |
|---|---|---|
| 8:00–9:00 AM | Email + messages triage | Reply to all client messages. Update prospect tracker status. |
| 9:00–12:00 PM | Deep work — project delivery | Design, copy, build. Phone on do-not-disturb. This is the production block. |
| 12:00–1:00 PM | Break — no screens | Non-negotiable. Energy management. |
| 1:00–3:00 PM | Client calls + outbound | Discovery calls, check-in calls. 10 cold messages if no calls scheduled. |
| 3:00–5:00 PM | Content + admin | LinkedIn post. Proposal writing. Financial tracking. Tool updates. |
| 5:00 PM | Hard stop | No client work after 5 PM. Protect energy for next day's production block. |
Sunday Evening — Weekly Sprint Review (30 min)
The recurring calendar event that keeps everything on track
- Review the week's numbers: prospects contacted, calls held, proposals sent, revenue invoiced
- Update Google Sheets prospect tracker — statuses, notes, next actions
- Identify the one thing that moved the business forward most this week
- Identify the one thing that stalled and why
- Set next week's daily sticky-note targets
- Confirm any discovery calls or client milestones on next week's calendar
- Text the accountability peer: "Here's what happened this week, here's what I'm doing next week"
LinkedIn Content Cadence — 3 Posts Per Week
The inbound engine. Builds trust before the cold message arrives.
| Day | Post Type | Format | Topic Focus |
|---|---|---|---|
| Tuesday | Insight / Education | Text + 1 stat | Industrial marketing problem. What most manufacturers don't know. |
| Thursday | Proof / Case Study | Text + image or metric | Anonymous result from client work. The before/after. The number. |
| Saturday | Positioning / Opinion | Text only | The Platonica point of view. What we believe. What we won't do. |
Rule: Every post passes the "Would Don Ricardo nod?" test and the "Would Sofía share this?" test. If yes to both, publish. If no to either, rewrite.
Master Checklists
The safeguards that prevent rework. Run the relevant checklist at each milestone.
Pre-Send Checklist — Every Cold Message
Before hitting send on any outreach
- Is the name spelled correctly?
- Is the company name correct?
- Is the city/industry reference accurate?
- Is the message in the right language for this person?
- Does it lead with a specific observation, not a generic opener?
- Does it end with exactly one CTA — the 4-page brief offer?
- Is the message under 5 lines? (Long messages get ignored)
- Is the Grammarly green? (EN messages)
- Has the prospect been logged in Google Sheets before sending?
Pre-Proposal Checklist — Before Sending the Brief
Every proposal, every time — no exceptions
- Discovery call notes reviewed in Notion
- Client's name and company spelled correctly throughout
- Their 3 stated goals written in their words (not Platonica's words)
- Price is one clear number — not a range in the proposal itself
- Timeline includes specific start date (not "approximately")
- Stripe payment link included and tested
- Deposit amount calculated (50% of project total)
- Grammarly pass on all English text
- Proposal sent within 24 hours of discovery call (this is the commitment)
- Prospect tracker updated to "Proposal sent" status
Project Launch Checklist — Day of Go-Live
Nothing goes live without this checklist complete
- Final payment received via Stripe (before DNS pointed)
- DNS correctly pointed and propagated (test from 2 different networks)
- SSL certificate active (HTTPS loading, not HTTP)
- All pages loading correctly on desktop and mobile (iOS + Android)
- Contact form tested — submission received in Gmail AND Google Sheet
- Google Analytics 4 verified receiving live data
- Google Search Console verified and sitemap submitted
- All images optimized (WebP where possible, under 200KB each)
- Google PageSpeed score 85+ (both mobile and desktop)
- All links working (no 404s — test with Broken Link Checker)
- Favicon showing correctly in browser tab
- CMS training video recorded and uploaded to Google Drive
- Login credentials document delivered (encrypted PDF)
- Day 30 analytics review call scheduled in Google Calendar
- Referral ask conversation planned (Week 3 of support window)
Weekly Review Checklist — Every Sunday
The 30-minute review that keeps the system honest
- Prospect tracker updated (all contacts, all statuses, all notes)
- Weekly numbers recorded: prospects contacted, replies, calls, proposals, revenue
- Any overdue follow-ups handled or rescheduled
- Active project milestones checked — are we on track?
- Any client messages left unanswered? Handle before Monday.
- Next week's outbound list prepared (at least 10 prospects identified)
- LinkedIn posts for next week drafted or outlined
- Stripe payments reconciled with Google Sheets financial tracker
- Accountability peer messaged with the week's honest summary
- One clear priority for next week identified and written down
Brandbook Update Checklist — May 2026 Version
Updates to make before using the brandbook externally
- Add primary purple #4811BF to core palette page (currently missing from published version)
- Update all pricing references to match platonica.digital/services current prices
- Update geography from "US" to "North America (Mexico, USA, Canada)"
- Calendly removed — Google Calendar + Google Meet confirmed across all assets
- Update ICP revenue range from $1M–$20M to $5M–$50M
- Typography confirmed: Jost (headings/display), Open Sans (body), Highest Praise (accent/print only)
- Add Canva brand guidelines section (for social media production consistency)
- Font system updated across all digital assets — Jost + Open Sans